Safeguarding

the plant-based industry’s equal opportunity

to succeed

current bills

AB 558

CA School Plant-Based Food and Beverage Program

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AB 1289

(Kalra) The Smart Climate

Agriculture Program

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The California Plant Based Alliance (CPBA) is a 501(c)(4) political advocacy organization founded to represent the interests and concerns of the plant-based food and products industry.

OUR MISSION

is to safeguard and promote the California plant-based industry's equal opportunity to succeed in the marketplace and ensure consumers have access to healthy, humane, and sustainable plant-based food and product choices.

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our Goals

As the demand for plant-based options steadily grows nationwide, the need for increased market opportunity and fair legislation has become vital for consumers and businesses alike. CPBA is creating and lobbying for ground breaking legislation that affects the plant-based industry. We work to pass fair laws that protect against an anti-competitive marketplace and ensure plant-based companies are provided equal access and fair opportunities to succeed. 

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We encourage cooperation with affiliate organizations to foster growth, development, and success. Together, we look to elevate relevant issues that challenge industry growth and the equal opportunity to succeed.

Background

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CPBA’s efforts will help ensure that California businesses will be leading the way to meet the demand of the plant-based industry. California-based companies like Beyond Meat, Impossible Foods, Miyoko’s Creamery, and Follow Your Heart are building global brands and exporting California foods across the globe. As the fifth largest global economy with a population of almost 40 million, CPBA’s advocacy role in California is essential.

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The advocacy organization’s Founder and President Judie Mancuso was recently featured in the top ten of Orange County Register’s Top 100 Most Influential People of 2019. She is also the Founder and President of Social Compassion in Legislation, a political advocacy organization that continues to experience major successes with animal rights, protection, and welfare bills, which ultimately helped in recognizing a need for a similar group in the plant-based space.

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“What we found when advancing and passing plant-based bills in the Capitol, is that the plant-based industry does not have a voice such as the various segments of the animal agriculture industry,” said Mancuso. “We will amplify the burgeoning plant-based industry’s voice in the Capitol to gain equal access to the marketplace and fair regulation. I felt the industry deserved its own special interest group and that is why I decided to create the Alliance.”

current bills:

AB 558

March 3, 2021

CA School Plant-Based Food and Beverage Program 

incentives schools to serve plant-based entrees and beverages; and provides outreach and increases awareness and support for plant-based diets.

AB 1289

February 19, 2021

The Smart Climate Agriculture Program

AB 1289 will help increase agricultural revenue and make California a leader in supplying and processing plant-based foods.

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why plant-based matters:

Plant-based foods have the power to solve many of today's problems including: 

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• food insecurity and inequity

• water shortages

• pollution

• deforestation of rainforests and wild lands

• carbon dioxide and nitrous oxide emissions

• heart-disease, diabetes and other lifestyle diseases

• animal-borne global pandemics

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Promoting plant-based foods is therefore integral to solving problems with climate change, food shortages, and our very own health and well-being.